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Two Cunts in a Kitchen, or sometimes, less graphically Two Cs in a K, is slang used within the advertising industry for a type of television commercial. Generally, the commercial shows two women in a domestic scene, discussing, using, or otherwise portraying the advertiser's product in a positive manner. An example of such a style of advertisement is a typical brand-comparison advertisement for a detergent or a household cleaning product.[1]

A 1959 advertisement for Pursettes tampons is classed as Two Cunts in a Kitchen. It depicts two women discussing tampons over coffee, one saying to the other "Of course unmarried women can use them!".[2] Elyssa Warkentin characterizes the culture and assumptions behind such advertisements as showing "contempt ... for women both as consumers and as females".[3]

Quotations Edit

"everyone seems to have walked right out of one of those commercials male Madison Avenue execs sometimes refer to as "Two Cs in a K"-meaning two cunts in a kitchen." (Danse Macabre, by Stephen King)
This charming phrase first gained usage in the early 1980s and is still widely used today in the advertising industry. It is a useful phrase to be aware of, in that it serves as a reminder of the level of contempt in which that industry holds its intended targets.[4]

References Edit

  1. Archer, Belinda (2000-03-17). "It's the way you sell 'em". The Guardian.,,183241,00.html. Retrieved 2009-01-06.
  2. Finley, Harry. "Early (1959) Pursettes tampon ads at the Museum of Menstruation and Women's Health". Your Mum. Retrieved 2005-09-27.
  3. Warkentin, Elyssa (2001-11-07). "Selling Shame: Subversive advertising of menstrual products". The Manitoban. Archived from the original on 2007-05-03.
  4. "2 c's in a k". 2001-01-26.